Perefct assets ...
Extensive experience with big brand sush as Maserati ad Alfa Romeo.
Our Play To Earn videogame built with the Unity game engine.
We developed a proprietary algorithm to make huge collections while keeping the quality high
UX / UI Desgin system for this innovative phone
UX / UI Desgin system for this innovative phone
Perefct assets ...
BRAND
Walmart
RELEASE
February 2025
DELIVERABLES
Video Game Development, Creative Direction, 3D Asset Development, Sound Production, VFX Production, UX/UI Design
CLIENT
Walmart
Why Walmart launched a groundbreaking gamified miniseries
Walmart, in collaboration with Spatial.io and Unity, has released Walmart UNLIMITED, a groundbreaking gamified mini-series that integrates immersive in-game commerce into an amazing web-based game.
Developed by PIGIAMA KASAMA and animated by Martian Blueberry, the mini-series features engaging characters inspired by Walmart’s suppliers and Spatial’s community members. All players can find inspiration through storytelling allowing players to unlock their ‘unlimited’ potential.
Walmart’s innovative leap into video games provides a ground-breaking example: inspired by the structure of modern TV series, Walmart chose a bold approach: delivering 3 playable episodes where players don't just watch the story—they live it.
The next two parts of Walmart UNLIMITED will be released in April and May exclusively on Spatial.io.
Jump on the rooftops of Brooklyn
Fight hordes of different enemies
Break crates and discover hidden treasures
Organic Brand Integration
In Walmart UNLIMITED the gaming experience always comes first. Only by prioritizing gameplay can we truly showcase a brand’s values and assets. UNLIMITED features collectibles inspired by Walmart’s logo and visual identity.
The creative team collaborated with all stakeholders to find a fun and elegant way to showcase Walmart’s brand without losing focus on what audiences want most: a great gaming experience.
Walmart’s famous “spark” logo becomes a 3D object hidden in crates and scattered around the map. Players can derive genuine enjoyment from breaking crates and discovering sparks, or simply focus on advancing the story. This strategy is what we call: Organic Brand Integration.
Accessible for all devices
The entire UNLIMITED experience runs seamlessly on all devices! Just click a link on your PC and start playing, or try it on the @Spatial app!
Spatial is a 3D gamified media platform powering over 2.5M virtual worlds, that enables users to create, share and experience gamified experiences across Web, Mobile and VR.
Featuring the Dozen Cousins business
Ibraheem, the Founder and CEO of A Dozen Cousins, plays a key role in Walmart UNLIMITED. As a mentor to Milo, he shares his wisdom and life experiences, guiding him through the challenges of self-discovery and helping him unlock his true potential.
Ibraheem's involvement extends beyond mentorship, as his food brand, A Dozen Cousins, is featured prominently in the episode. Known for its focus on healthy, authentic Creole, Caribbean, and Latin American flavors, A Dozen Cousins embodies the spirit of family and community that brings everybody together to lift each other up.
Walmart is pioneering the next evolution of shopping, blending virtual and physical lifestyles seamlessly: for the first time on Spatial, players can purchase real-world goods within the experience without interrupting gameplay, thanks to Walmart's official Unity Software Development Kit (SDK).
Behind the Scenes
PIGIAMA KASAMA collaborated with Spatial.io, Martian Blueberry, Unity and Walmart’s teams to develop a full-fledged game, rich in features like no other web-based title before it:
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Huge Map
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Cinematics (produced by Martian Blueberry)
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4 Different Types of Enemies
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1 Boss Fight
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12 NPCs (Non-Playable Characters)
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Custom Soundtrack
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15 Different Puzzles
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9 Fight Rooms
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Dedicated website
Traversing a living world
We wanted players to feel like they were moving through a living world, with each rooftop offering new opportunities for exploration and discovery. Achieving this required a modular level design and carefully balanced asset loads to maintain stable performance. The result is an immersive playground perched high above the city streets, inviting continuous engagement as the game progresses.
Play the first Episode of the UNLIMITED Playable Series
This first installment of UNLIMITED lays the groundwork for a growing series that will introduce new characters, settings, and gameplay innovations over time. The next two parts of Walmart UNLIMITED will be released in April and May exclusively on Spatial.io.
As the project evolves, all the partners involved will continue refining the technical execution and expanding on core themes, inspiring players to realize their potential.
Join Milo and his friends on Brooklyn’s rooftops as they discover their voices, helping them move one step closer to unlocking their truly UNLIMITED capabilities!
PLAY THE GAME HERE!
Inspired by iconic anime series
To give Unlimited its signature, anime-inspired aesthetic, our team developed a custom cartoon-effect pipeline. We combined outline shaders, stylized lighting, and subtle texture layering to achieve a vibrant, hand-drawn look that sets it apart from more realistic titles. This process involved configuring unique shaders and render systems to highlight edges and add dynamic shadows that respond to real-time events, like shifting sunlight or player interactions.
PROJECT TEAM
Strategy Team
Product Team
Marketing Team
Audio Team
TECHNOLOGY
Unity 3D, Spatial.io, C#, Ready Player Me, Blender, Gravity Sketch, Figma, Maya, Substance Painter, Logic Pro X, Rhinoceros
CREDITS
PIGIAMA KASAMA
Paride Stella
Matteo Fanchin
Andrea Valianti
Francesco Gentile
Federico Del Sordo
Luca Di Nisio
Fabiano Di Dio
Andrea De Felicibus
Marco Girardello
Gian Marco Ventura
SPATIAL.IO
Partner
MARTIAN BLUEBERRY
Partner
TECHNOLOGY
Unity 3D, Spatial.io, C#, Ready Player Me, Blender, Gravity Sketch, Figma, Maya, Substance Painter, Logic Pro X, Rhinoceros
PROJECT TEAM
Strategy Team
Product Team
Marketing Team
Audio Team
Absolut.Land - Branded Game Activation
